{"id":32453,"date":"2025-07-16T17:24:41","date_gmt":"2025-07-16T14:24:41","guid":{"rendered":"https:\/\/www.nord-vest.ro\/?p=32453"},"modified":"2025-07-30T17:29:38","modified_gmt":"2025-07-30T14:29:38","slug":"intalnire-crr-proiect-interreg-europe-crowdfundmatch-16-iulie-2025","status":"publish","type":"post","link":"https:\/\/newadrnv.regionordvest.ro\/en\/intalnire-crr-proiect-interreg-europe-crowdfundmatch-16-iulie-2025\/","title":{"rendered":"\u00cent\u00e2lnire CRR proiect Interreg Europe &#8211; Crowdfundmatch, 16 iulie 2025"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"><strong>Crowdfundingul<\/strong> (finan\u021barea prin contribu\u021bii mici din partea unui num\u0103r mare de sus\u021bin\u0103tori) devine o alternativ\u0103 viabil\u0103 la finan\u021barea tradi\u021bional\u0103, mai ales pentru IMM-urile aflate la \u00eenceput de drum sau pentru cele cu idei inovatoare, dar greu de \u00eencadrat \u00een schemele clasice de sprijin.<\/p>\n<p style=\"text-align: justify;\">\u00cen acest context, Agen\u021bia de Dezvoltare Regional\u0103 Nord-Vest a organizat pe 16 iulie 2025 o \u00eent\u00e2lnire cu stakeholderii locali pentru a discuta despre <strong>proiectul pilot \u201eFrom Idea to Reality: CROWD4SME-NW\u201d<\/strong>, parte din ini\u021biativa european\u0103 <strong>CrowdFundMatch<\/strong>. Proiectul \u00ee\u0219i propune s\u0103 testeze un <strong>mecanism de tip \u201ematch-funding\u201d<\/strong>: IMM-urile care reu\u0219esc s\u0103 atrag\u0103 fonduri printr-o campanie de crowdfunding pot primi o finan\u021bare suplimentar\u0103 din Programul Regional Nord-Vest.<\/p>\n<p style=\"text-align: justify;\"><strong>De ce e important acest model?<\/strong><\/p>\n<p style=\"text-align: justify;\">Pentru c\u0103:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Reduce dependen\u021ba de fondurile clasice \u0219i procesele birocratice greoaie.<\/li>\n<li>Valideaz\u0103 ideile direct \u00een fa\u021ba pie\u021bei; dac\u0103 publicul contribuie, \u00eenseamn\u0103 c\u0103 ideea are poten\u021bial.<\/li>\n<li>Cre\u0219te capacitatea antreprenorilor de a-\u0219i comunica valorile \u0219i de a construi o comunitate \u00een jurul produsului sau serviciului lor.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Ce s-a discutat \u00een cadrul \u00eent\u00e2lnirii?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Contextul european \u0219i bune practici<\/strong><\/p>\n<p style=\"text-align: justify;\">Au fost prezentate exemple concrete din alte regiuni europene \u00een care crowdfundingul a fost folosit cu succes pentru a sus\u021bine industrii creative sau tehnologii emergente. De exemplu, \u00een Regiunea Macedonia Central\u0103, au fost create structuri dedicate de sprijin pentru antreprenori, care i-au ajutat s\u0103 ob\u021bin\u0103 finan\u021bare combinat\u0103 din surse publice \u0219i crowdfunding.<\/p>\n<p style=\"text-align: justify;\"><strong>Mecanismul financiar propus pentru Nord-Vest<\/strong><\/p>\n<p style=\"text-align: justify;\">IMM-urile din domeniile de specializare inteligent\u0103 (precum s\u0103n\u0103tate, suplimente alimentare, cosmetice, agri-food, materiale noi, IT&amp;C etc.) vor putea aplica pentru o finan\u021bare nerambursabil\u0103, care <strong>va egala suma atras\u0103 prin crowdfunding<\/strong>. Vor fi eligibile doar <strong>micro<\/strong> (sub 10 angaja\u021bi \u0219i cifr\u0103 de afaceri sub 2 milioane euro), iar apelul de proiecte va fi <strong>necompetitiv<\/strong>, cu termen clar de depunere.<\/p>\n<p style=\"text-align: justify;\"><strong>Consultare cu stakeholderii locali<\/strong><\/p>\n<p style=\"text-align: justify;\">Am facilitat o discu\u021bie deschis\u0103 cu reprezentan\u021bi din ecosistemul regional (antreprenori, consultan\u021bi, administra\u021bie public\u0103 \u0219i mediul academic) pentru a \u00een\u021belege mai bine cum poate r\u0103spunde acest program nevoilor reale ale IMM-urilor. Discu\u021bia a conturat c\u00e2teva recomand\u0103ri concrete:<\/p>\n<ul style=\"text-align: justify;\">\n<li>s\u0103 se \u021bin\u0103 cont nu doar de suma atras\u0103, ci \u0219i de <strong>num\u0103rul de sus\u021bin\u0103tori<\/strong> ai campaniei; un indicator relevant al valid\u0103rii de pia\u021b\u0103;<\/li>\n<li>s\u0103 se \u00eencurajeze un model <strong>B2C<\/strong>, orientat spre consumatori finali;<\/li>\n<li>s\u0103 se stabileasc\u0103 un <strong>prag minim de 10.000 euro<\/strong> pentru campaniile de crowdfunding, dar cu \u00eencurajarea de a \u021binti mai sus;<\/li>\n<li>s\u0103 se acorde prioritate domeniilor care genereaz\u0103 interes public, \u00een special <strong>produse de s\u0103n\u0103tate, suplimente \u0219i cosmetice<\/strong>, care rezoneaz\u0103 u\u0219or cu publicul larg.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Ce urmeaz\u0103?<\/strong><\/p>\n<p style=\"text-align: justify;\">Pe baza feedbackului primit, ADR Nord-Vest va finaliza modelul de implementare al pilotului. <strong>Apelul public de selec\u021bie a IMM-urilor<\/strong> urmeaz\u0103 s\u0103 fie lansat, iar pe termen lung, ne dorim ca acest mecanism inovator s\u0103 fie integrat ca instrument oficial \u00een Programul Regional \u0219i chiar replicat la nivel na\u021bional sau european.<\/p>\n<p style=\"text-align: justify;\">Aceast\u0103 ini\u021biativ\u0103 este un pas concret spre un ecosistem de finan\u021bare <strong>mai deschis, mai flexibil \u0219i mai adaptat nevoilor reale ale antreprenorilor<\/strong>.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"265\" src=\"https:\/\/newadrnv.regionordvest.ro\/wp-content\/uploads\/2023\/06\/Crowdfundmatch-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/newadrnv.regionordvest.ro\/wp-content\/uploads\/2023\/06\/Crowdfundmatch-2.png 575w, https:\/\/newadrnv.regionordvest.ro\/wp-content\/uploads\/2023\/06\/Crowdfundmatch-2-300x138.png 300w, https:\/\/newadrnv.regionordvest.ro\/wp-content\/uploads\/2023\/06\/Crowdfundmatch-2-18x8.png 18w, https:\/\/newadrnv.regionordvest.ro\/wp-content\/uploads\/2023\/06\/Crowdfundmatch-2-400x184.png 400w, https:\/\/newadrnv.regionordvest.ro\/wp-content\/uploads\/2023\/06\/Crowdfundmatch-2-372x171.png 372w, https:\/\/newadrnv.regionordvest.ro\/wp-content\/uploads\/2023\/06\/Crowdfundmatch-2-370x171.png 370w, https:\/\/newadrnv.regionordvest.ro\/wp-content\/uploads\/2023\/06\/Crowdfundmatch-2-152x70.png 152w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Crowdfundingul (finan\u021barea prin contribu\u021bii mici din partea unui num\u0103r mare de sus\u021bin\u0103tori) devine o alternativ\u0103 viabil\u0103 la finan\u021barea tradi\u021bional\u0103, mai ales pentru IMM-urile aflate la \u00eenceput de drum sau pentru cele cu idei inovatoare, dar greu de \u00eencadrat \u00een schemele clasice de sprijin. \u00cen acest context, Agen\u021bia de Dezvoltare Regional\u0103 Nord-Vest a organizat pe 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